Catherine Huang

Catherine Huang

Asia Pacific Hygiene Marketing Manager
H.B. Fuller

Catherine Huang serves as Asia Pacific Hygiene Marketing Manager for H.B. Fuller. She focuses on market trends study, business strategy setting, new product innovations driving, etc. She also connects closely with H.B. Fuller’s global and regional experts to turn the Asian customers’ needs into meaningful innovation projects, and bring valuable frontend products into Asia Pacific. Catherine has 11 years’ experiences in chemical industry, including more than 5 years in adhesives industry. Prior to then, she worked as strategy consultants in renowned consulting firm Roland Berger. Catherine received her Master and Bachelor degrees from Shanghai Jiaotong University, School of Management.

PRESENTATION

Addressing Wet Odor in Adult Incontinence - a key challenge for the Hygiene Industry’

Monday, October 10, 2016 - 15:00

As the adult incontinence market continues to grow, market dynamics are changing dramatically. Talking about incontinence as a health issue has become more mainstream, and the use of incontinence products for mobile, active adults has made a huge impact on growth in this segment in many regions. With this growth comes a need to think differently about product design: thin, more absorbent, less odor, better fitting and discreet. Are these next generation incontinence products what the Chinese market is waiting for?